Practical articles on websites, apps, branding, SEO, content, social media, video and print.
4 ARTICLES
A good logo is not simply attractive. It has to be recognisable, scalable, appropriate and usable across every place the business appears.
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A logo identifies the business. Branding shapes the wider visual and verbal experience. Here is how the two fit together and what to commission first.
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Consistency should make a brand recognisable, not repetitive. Use a flexible visual system that allows different messages to feel connected.
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Professional printing needs properly prepared artwork. Use this checklist to avoid white edges, blurry images, missing fonts and expensive reprints.
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