Brand direction
A clear visual route built around the character, audience and positioning of the business.
BRANDING
Make the whole brand feel connected.
A complete visual identity system covering logo, typography, colour, imagery and practical rules for consistent use.
Start a projectA complete visual system, built to stay consistent.
The practical elements are considered as one connected service rather than a list of unrelated extras.
Visual identity
Logo, typography, colour and supporting elements designed to work together.
Brand guidelines
Straightforward rules that make future design and marketing easier to keep consistent.
Applied design
The identity carried into websites, social assets, stationery, packaging and print.
From direction to complete brand system.
Three clear stages, direct contact throughout and no unnecessary layers between the brief and the finished work.
Understand
Define what the business needs to communicate and where the current identity falls short.
Build the system
Create the visual language and test it across the situations customers will see.
Apply & deliver
Prepare the assets and guidance needed to use the identity consistently.
A few useful answers.
What will I receive?
The deliverables and file formats are agreed in the project scope, based on where the work needs to be used. Include any print, social media or supplier requirements in your enquiry.
How are revisions and timings agreed?
The quote sets out the scope and review stages before work begins. Timings are agreed around the brief, content and approvals required for your project.
Can this fit with my existing brand?
Yes. Send your existing logo, brand guidance and examples of the materials you use, so the new work can be considered alongside them.
WORK TOGETHER
Have a project in mind?
Send over the useful details and I will come back with a clear next step.
Start a project