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The Living Wage Foundation’s mission is to ensure that work provides British citizens with a decent standard of living now and in the future. Founded in 2001, the organization now works with 16,000 accredited employers to guarantee decent wages, hours, and even pensions to their employees.
One of the main ways that the public interacts with the Foundation’s logo is through signage and stickers on storefront windows and bus doors, email footers, and other everyday but quick touchpoints that identify accredited employers. So its logo needed to be punchy and legible in a very immediate way.
In a recent brand update, the organization popped up the brand colors and substituted a much bolder sans serif. These changes made the somewhat complicated Ven diagram—which had to work with four different sets of messaging—more quickly identifiable with Living Wage Foundation.
