Web Designer Sunderland 
Montreal-based design studio Wedge has created a heritage identity for tea brand Raazi that feels authentically aged even though the product is new. Built on the strapline “Slow the now,” the new branding builds on the deliberate and quiet traditions of tea ceremonies to help people find peace.
The tea’s one-color, block-printed labels use simple typography, borders, and illustrations that nod to history. The labels themselves use sun-worn paper colors, again suggesting age. The paper cylinder package is opened by breaking a seal, an elegant ceremonial touch.
