Web Designer Sunderland 
Many logo designs contain Easter eggs for the viewer to discover. It’s a quick way to grab the viewer by encouraging him or her to engage with the design. A new logo design by The Working Assembly for Pinky Swear takes this approach to a new level, creating what is essentially a Rorschach test.
Pinky Swear is a new NYC hospitality destination that, according to its website, is “an immersive social experience for artists, creatives, gourmands, and creatures of the night… a home for invention and innovation, a redefinition of how we interact with art, food, drink, and space… a submission of one’s senses.”
The business’ new logo takes on the interpretive experience that Pinky Swear offers. When static, it’s simple to see a P and an S inside. But when the design is animated or altered, new images and messages emerge that change according to each viewer’s interpretation.
