Web Designer Sunderland
May 31, 2025

An Identity for All Ages

The Japanese word kintsugi means “golden joinery” or “gold seams.” It also defined as the Japanese art of repairing pottery with gold: instead of throwing out a broken item, it is lovingly put back together and is more beautiful than it was before. Design Bridge and Partners used the...

Web Designer Sunderland
May 29, 2025
Uncategorized

To My Ships by Formafantasma

There’s something almost monk-like about the branding for To My Ships, a new personal care brand founded by Daniel Bense. As former Head of Commercial at Aesop and Managing Director at Sunspel, Bense is clearly a man who understands that today, luxury isn’t about bling, gold ornamentation, and gauche,...

Web Designer Sunderland
May 27, 2025
Uncategorized

Something a Wittl different

Hi! It’s Rich here, you’ll have to forgive me, this is a rare one-off message to the studio owners (and soon-to-launch studios) that follow BP&O. I wanted to introduce you to something that I’ve been working on over the last year, something that I think you might find useful....

Web Designer Sunderland
May 26, 2025

Yoloh’s Brand Flip

Previously named Smartsurance, the company’s mission is to “dejumble” insurance, which in turn would allow their customers to avoid paperwork and time-consuming research and worry. The Yoloh name is built on the “you only live once” acronym, with an “h” added to represent happiness. Taxi developed a wordmark that...

Web Designer Sunderland
May 22, 2025
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Yum Bun by How&How

Arguably London’s street food scene has become less a ‘scene’, more a network of long queues sprawling their way across the capital faster than you can say ‘SEVEN pounds! For some strawberries!’ From Borough to Barbican’s Whitecross Street, Spitalfields to Southbank, Camden to Covent Garden; the menus are global,...

Web Designer Sunderland
May 21, 2025

The Bible Reborn

Bible + Yield = Byble in property developer Dylan DaSilva’s rebrand of the Good Book. The Y in “Yield” plays a pivotal part of the redesign. According to the Byble website: “We’ve meticulously preserved the Bible’s authentic text and paired it with ‘Yield’ moments—large-print excerpts designed for pause, reflection,...

Web Designer Sunderland
May 20, 2025
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Siuru by Bond

Estonia’s Siuru plays with important questions, subverting and, at the same time, fulfilling expectations. Is it an art museum? A library? A cinema? Or a cultural institution? For a Bond (Veikkausliiga, Saaristo, Cable Factory) the design studio in charge of developing a brand identity for Siuru, this raised the concern,...

Web Designer Sunderland
May 18, 2025

Tea brand Raazi Slows the Now

Montreal-based design studio Wedge has created a heritage identity for tea brand Raazi that feels authentically aged even though the product is new. Built on the strapline “Slow the now,” the new branding builds on the deliberate and quiet traditions of tea ceremonies to help people find peace. The...

Web Designer Sunderland
May 15, 2025
Uncategorized

Ding by Wildish & Co.

When I left the UK and landed in the Czech Republic – my home between 2010 and 2018 – I found a notable difference in advertising and branding between the two countries. Specifically, I saw an abundance of brand mascots. Now, of course, mascots were also used in the...

Web Designer Sunderland
May 14, 2025

Adobe Cuts to the Chase

Adobe’s recent brand update, developed by Mother Design, is so inherent, so natural that it takes a beat to figure out exactly what has changed. Freed from a traditional wordmark/logo lockup, the new design simply gets down to business. The update links directly back to an original 1982 design....