James Woolford Design

Month: April 2025

wp header logo 12 scaled

ROM by Leo Burnett

Okay, let’s get it out of the way… yes, there are elements of Pentagram’s 2018 Library of Congress in Leo Burnett’s work for the Royal Ontario Museum (ROM). In both projects, type is a frame for images of archive material. Is it BP&O’s responsibility to acknowledge similarities in all...
Continue Reading
wp header logo 11

Opportunities for AI in Accessibility

In reading Joe Dolson’s recent piece on the intersection of AI and accessibility, I absolutely appreciated the skepticism that he has for AI in general as well as for the ways that many have been using it. In fact, I’m very skeptical of AI myself, despite my role at...
Continue Reading
wp header logo 10
  • Web Designer Sunderland
  • April 3, 2025

To See and Speak the Truth

Global Witness is definitely a “see something, say something” organization. It exposes how industries fuel and profit from climate destruction and stands with citizens to fight back and defend their communities and rights. The group’s previous logo was a fluid and unimpactful human figure formed from red arrows. It...
Continue Reading
wp header logo 9

Fuku by Red Antler

Fuku (no sniggering at the back please) is a ‘fine brining establishment’ – i.e. some sort of eatery, you can safely assume – specialising in a specific type of chicken ‘sando’, or in normal language, ‘sandwich’. According to Red Antler, the Brooklyn based design agency behind Fuku’s branding, ‘the...
Continue Reading
wp header logo 8

The Wax and the Wane of the Web

I offer a single bit of advice to friends and family when they become new parents: When you start to think that you’ve got everything figured out, everything will change. Just as you start to get the hang of feedings, diapers, and regular naps, it’s time for solid food,...
Continue Reading
wp header logo 7
  • Web Designer Sunderland
  • April 3, 2025

King’s Trust New Crown

When Prince Charles became King George, the trust named in his honor needed a name change. The now-named King’s Trust Group helps 11- to 30-year-olds develop life skills and prepare for work life. ATTIK co-founder James Sommerville—a beneficiary of the Trust when he was 19—created a new identity for...
Continue Reading
wp header logo 6

Helions by Pentagram

HELIONS… now that sounds impressive. Something to do with helium atoms and stellar fusion, the force that powers stars? Or perhaps it’s invoking Helios, the Greek god of the sun, blazing his chariot across the sky? Nope – it’s actually a tribute to Helions Bumpstead in Essex, a beneficiary...
Continue Reading
wp header logo 4

Yaté by Herefor

Long gone are the days when ‘energy drink’ connoted unwashed teenage gamers, amped up Twitch streamers, hungover/still going city boys on the Tube, or 2-4-1 deals on vodka Red Bull in sticky-floored suburban student nightclubs. Like many things – such as reading books, going for a walk, or having...
Continue Reading