Web Designer Sunderland
April 4, 2025

An Identity Built To Change

Field Day is an annual electronic music festival that has presented the cutting edge of underground music since 2007. To mark the event’s 15 anniversary, the organization worked with Studio Nari to create a new identity that portrays its status as a tastemaker and festival leader, but still allows...

Web Designer Sunderland
April 4, 2025
Uncategorized

Suupaa by A Friend of Mine

There isn’t a shortage of well-executed, interesting branding projects out there – ones that are joyful, witty, slick, or just perfectly fit a brief – which do their job perfectly. But 99% of the time, you can sort of see where they came from – the broader cultural spheres...

Web Designer Sunderland
April 4, 2025
Uncategorized

Personalization Pyramid: A Framework for Designing with User Data

As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very...

Web Designer Sunderland
April 3, 2025

British Rail Returns To Its Past

Created in 1965 by designer Gerald Lawrence Barney, the British Rail’s “double arrow” logo was introduced by the then-Labor government to brand a greatly modernized train network. Today, the current Labor government is bringing back the mark, with modification, as the brand for Great British Railways. The country is...

Web Designer Sunderland
April 3, 2025
Uncategorized

Spellbound by Studio Gruhl

Berlin-based techno label Spellbound was founded last year by Shaleen, a DJ, producer, and the woman behind the SURD series of femme- and queer-centric events. Known for her 90’s-infused vinyl-only sets and her ethos of looking back at techno’s roots in order to move it forward, it makes sense...

Web Designer Sunderland
April 3, 2025
Uncategorized

Humility: An Essential Value

Humility, a designer’s essential value—that has a nice ring to it. What about humility, an office manager’s essential value? Or a dentist’s? Or a librarian’s? They all sound great. When humility is our guiding light, the path is always open for fulfillment, evolution, connection, and engagement. In this chapter,...

Web Designer Sunderland
April 3, 2025

Zeff Identity Walks The Walk

Zeff’s Ubin recycling bins are a familiar sight in schools, offices, and sports facilities in Europe. Ubin bins are unique in that they are made of 100 percent post-consumer waste, so they truly part of a sustainable process of steering and reusing waste. When Zeff wanted to expand out...

Web Designer Sunderland
April 3, 2025
Uncategorized

Saaristo by Bond

‘Saaristo’ is the generic term for ‘archipelago’ in Finnish, but – to the outside world – it’s sufficiently distinctive to refer to the entire region in Western Finland, which now makes up a new tourism brand. This brand intends to generate more interest in (and visitors to) the world’s...

Web Designer Sunderland
April 3, 2025
Uncategorized

I am a creative.

I am a creative. What I do is alchemy. It is a mystery. I do not so much do it, as let it be done through me. I am a creative. Not all creative people like this label. Not all see themselves this way. Some creative people see science...

Web Designer Sunderland
April 3, 2025

Historical Society Looks Forward

The Croydon Natural History & Scientific Society (CNHSS), founded in 1870, gets most of its funding through subscriptions. The organization contacted design firm 31% Wool to develop a new identity that would appeal to a wider demographic and bring in more donations. The group wanted to keep the central...