Web Designer Sunderland
April 14, 2025

A Boldly Vanilla Identity

Precise is a company that provides residential and buy-to-let mortgages as well as bridge (short-term) loans. As anyone who has ever engaged in buying real estate knows, the financing process is complicated and scary. Precise’s goal is to provide the absolute opposite: straightforward and reassuring. Design Bridge built an...

Web Designer Sunderland
April 12, 2025

A New Look for Selph Care

Unlike other companies that offer home health kits to check for IBS, coeliac disease, diabetes, bowel cancer, and other conditions, Selph also offers personalized specialty aftercare. The company wanted an new identity that felt expert-led but warm and personal, not clinical. P&W (Pemberton & Whitefoord LLP) worked with Selph to...

Web Designer Sunderland
April 10, 2025
Uncategorized

Ten by Paul Belford Ltd

I’ve been writing about the work of Paul Belford Ltd. (Next Chapter, Spudos & Social Enterprise) for very nearly fifteen years. Initially, and admittedly, the articles practically wrote themselves, which was ideal for a self-taught designer with very little experience but keen to take an approach to learning that...

Web Designer Sunderland
April 10, 2025

Pittsburgh Paints Sharpens Its Identity

Pittsburgh Paint has cleaned up its unfortunately nicknamed “drippy P” logo. The 150-year-old coatings company’s new logo has clean, defined edges; a more limited color palette; and a stronger presence overall. The lines inside the monogram suggest pathways to success, as does the new punny strapline, “Priming you for...

Web Designer Sunderland
April 9, 2025

Amplify Change Takes Flight

The fund’s previous logo combined the symbols for male and female. The new logo uses shapes from those symbols to create a butterfly, a more inclusive symbol. From the Amplify Change website: “Butterflies universally symbolize freedom and equality. The work we fund represents not just the importance of [sexual...

Web Designer Sunderland
April 8, 2025
Uncategorized

Hip Pop by Robot Food

Running a design blog sharpens your eye for category conventions. Stick with it long enough, though, and you’ll start to see those conventions unravel. What once felt fixed begins to flex. This creates a challenge for writing about design: you’re constantly assessing the landscape, but that landscape is always...

Web Designer Sunderland
April 7, 2025

Food Branding News

• California Pizza Kitchen celebrated its 40th birthday with a mid-life crises marketing stunt that threw out its familiar, friendly, sunny yellow branding and replaced it with a dark and glittery rave mode. The temporary marketing ploy played well on social media, although it probably gave some fans a...

Web Designer Sunderland
April 4, 2025

Stitching people to information

QR code company Beaconstac became Unicode in January 2024, and the company’s new identity—created by Koto—continues to grow. A QR code is meant to seamlessly connect people to information, in effect, “stitching” them into a communication process. Koto took the notion of “stitching” literally in Unicode’s new branding: it...

Web Designer Sunderland
April 4, 2025
Uncategorized

Buena Fé by Saint Urbain

Buena Fé is the first 100% organic tequila-based cocktail-in-a-can, and is made in Jalisco, Mexico, the ‘birthplace of tequila’, where the spirit was first distilled. The drink is made with 100% Blue Weber Blanco tequila, which means that all the alcohol in Buena Fé comes from the agave plant....

Web Designer Sunderland
April 4, 2025

BMG turns on new identity

Music publisher and record label BMG has experienced plenty of growth in the last decade, but its simple three-letter logo had not kept pace. Wolff Olins has created a new identity for BMG that expresses the company’s experience and now-established position in the music industry. Based on the vision...