James Woolford Design

Full Pin by Rethink

Since 2020, engineers-turned-mushroom entrepreneurs Vathana Len and Daniel Vogt have been growing the fanciest mushrooms I’ve ever seen, from their shiny urban greenhouse in Montreal. From Pholiote adipeuse to King eryngii (I don’t know what those are either) and everything in between, Full Pin’s mushrooms are cultivated with meticulous...
  • Web Designer Sunderland
  • April 25, 2025

Logo as Illustration

Velle is a new intentional gifting brand based in Bend, Oregon, that offers crafted wraps, candles, and scented sprays. Its products are designed to “envelop customers in warmth, comfort, and empowerment—creating meaningful moments of connection and calm in a fast-paced world,” according to the People People website. The design firm...

Rolus by Re

Back in the early 00s – the era when arguably Hollyoaks was at its zenith, and bellybutton piercings their most bejeweled – Botox was gradually emerging from the hushed clinics of Harley Street and LA to become part of common parlance. As such, brands cottoned on to the word’s...
  • Web Designer Sunderland
  • April 23, 2025

Beverage Branding

• The vibrant green color of matcha is at the core of a new identity for 12, a new matcha store in Manhattan. Created by Base Design, the new branding also replicates the foam of the green tea drink as well as suggests the quiet moments the beverage affords....

TwelveLabs by Pentagram

Remember when the conversation around gradients was about making ‘bad’ design look ‘better’? When RGB colours were frowned upon because you couldn’t print them? Yeah, those ideas feel a bit outdated now. HP Indigo can now run fluorescents affordably, and business card mock-ups (in RGB) are more about selling...
  • Web Designer Sunderland
  • April 20, 2025

Microsoft Celebrates 50 Years

To celebrate Microsoft’s 50th birthday in April 2025, Koto created a campaign that highlights many aspects of Microsoft’s past branding, including the reviled/beloved Clippy, the rainbow butterfly, and a range of old logos and branding attributes. The anniversary campaign is not about technology, though: instead, Microsoft wanted to celebrate...
  • Web Designer Sunderland
  • April 18, 2025

Portsmouth Shapes Up with Ship Tout

The Portsmouth Historic Dockyards in Portsmouth, England, includes some truly remarkable old ships, including the HMS Warrior, HMS Victory, The Mary Rose, and HMS Alliance, but getting potential visitors excited about seeing a bunch of old stuff can be a challenge. In creating a new brand for the Dockyards,...
  • Web Designer Sunderland
  • April 17, 2025

New Educational Branding

• Ellucian is a higher education, high-technology solutions company that helps colleges and universities deliver seamless, transparent services to students throughout their academic careers. The company’s previous logo was a forward-leaning “on” button, which was not at pace with the AI-based solutions that Ellucian provides. The new logo is...