Siuru by Bond

CreateWebMasterOfSunderland
May 20, 2025
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Siuru by Bond

Estonia’s Siuru plays with important questions, subverting and, at the same time, fulfilling expectations. Is it an art museum? A library? A cinema? Or a cultural institution? For a Bond (Veikkausliiga, Saaristo, Cable Factory) the design studio in charge of developing a brand identity for Siuru, this raised the concern,...

CreateWebMasterOfSunderland
May 18, 2025

Tea brand Raazi Slows the Now

Montreal-based design studio Wedge has created a heritage identity for tea brand Raazi that feels authentically aged even though the product is new. Built on the strapline “Slow the now,” the new branding builds on the deliberate and quiet traditions of tea ceremonies to help people find peace. The...

CreateWebMasterOfSunderland
May 15, 2025
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Ding by Wildish & Co.

When I left the UK and landed in the Czech Republic – my home between 2010 and 2018 – I found a notable difference in advertising and branding between the two countries. Specifically, I saw an abundance of brand mascots. Now, of course, mascots were also used in the...

CreateWebMasterOfSunderland
May 14, 2025

Adobe Cuts to the Chase

Adobe’s recent brand update, developed by Mother Design, is so inherent, so natural that it takes a beat to figure out exactly what has changed. Freed from a traditional wordmark/logo lockup, the new design simply gets down to business. The update links directly back to an original 1982 design....

CreateWebMasterOfSunderland
May 13, 2025
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Agua de Madre by Chris Chapman

It seems you can’t move for well-designed, wellness-adjacent alcohol-free drinks brands right now. In the past couple of months alone we’ve covered a nightlife inspired Yerba Maté that went hard on Big Drink NRG and Rolus, a new botanically enhanced entry into the (apparently) burgeoning ‘braincare beverage’ category. Making...

CreateWebMasterOfSunderland
May 11, 2025

Logo as Rorschach Test

Many logo designs contain Easter eggs for the viewer to discover. It’s a quick way to grab the viewer by encouraging him or her to engage with the design. A new logo design by The Working Assembly for Pinky Swear takes this approach to a new level, creating what...

CreateWebMasterOfSunderland
May 9, 2025

Amazon Revamps Logos

Amazon’s entire identity system, which includes the logos of more than 50 sub-brand logos, just underwent a wide-reaching glow-up that most consumers will never even notice. From an article in Fast Company, design firm Koto “started the endeavor by thinking of Amazon’s master brand logo as a type specimen,...

CreateWebMasterOfSunderland
May 8, 2025
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Uniqode by Koto

If we wanted to be poetic about it, we could describe QR codes as the inhabitants of the pixel-thin gap between our physical and digital realities; the conduit between IRL and URL. Once a novelty, perennially often a bit of a pain in the arse, they really came into...

CreateWebMasterOfSunderland
May 6, 2025
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Veikkausliiga by Bond

How do you bring the fans, teams, and stadiums of the northernmost league together under a shared identity that captures the energy and passion that defines it? For Bond, the answer was in plain sight… the scarf – strewn across the terraces, held high, no matter the team or...

CreateWebMasterOfSunderland
May 4, 2025

Living Wage Ups its Visibility

The Living Wage Foundation’s mission is to ensure that work provides British citizens with a decent standard of living now and in the future. Founded in 2001, the organization now works with 16,000 accredited employers to guarantee decent wages, hours, and even pensions to their employees. One of the...